From sketch to product shot: the flow small brands use

Several small brands have told us the same workflow: generate the product "hero shot" with the Image Generator, then use the Oil or Watercolor style for social pieces. The result is a coherent catalog without hiring a studio.

Step 1 — The hero shot

Always start with the image that will be reused the most: catalog cover, website banner. Define the palette and background here — you will repeat it across the rest of the pieces. If you are starting from a hand-drawn concept, turn the sketch into an image first and use that as your base.

Step 2 — Variations for each channel

From the same base prompt, change only the aspect ratio and a small compositional detail to adapt it for Instagram, stories, or the product page itself.

"You do not need 50 different photos — you need one good base and five smart variations."

Step 3 — Brand consistency

Save the prompt that worked best as a template. Visual consistency across posts matters more than the perfection of any single image. A quick way to test it: place the design on a product mockup before publishing.